A Win for Everyone
More healthy food for people and families, more business for farmers, and more dollars in local communities.
With Double Up Food Bucks, families who need it most can bring home more fresh fruits and vegetables, whether it’s strawberries from a farmers market or Nebraska-grown potatoes from a grocery store.
And while families eat better, local farmers and communities grow stronger too.
People and Families
Since 2017, Double Up Food Bucks has helped Nebraska families bring home more fresh fruits, vegetables, and herbs—supporting over $1.9 million in healthy food purchases.
More than 90% of shoppers using Double Up at farmers markets say they eat more fruits and vegetables like apples, melons, cucumbers, and broccoli. That's plum perfect!
Farmers and Local Communities
Double Up Food Bucks farmers report strong results—90% sell more produce and 85% increase income—helping many, especially new farmers, grow and invest.
Meanwhile, shopping at local stores and farmers markets keeps dollars in the community, where every $1 spent can generate about $2.80 in local impact—truly un-beet-able!
Our Story
Double Up Food Bucks began in Nebraska in 2017 at just a few locations in Lincoln and has since grown statewide, helping more families access fresh, healthy food.
By making nutritious options more affordable while supporting local farmers and grocers, the program brings communities together to strengthen food access and stretch family food budgets.
Our Partners
In Nebraska, Double Up Food Bucks is run by the University of Nebraska–Lincoln and No More Empty Pots Omaha.
The program is supported by funding from the USDA, CHI Health, Children’s Nebraska, and Medica, along with help from 20+ community partners and 25+ participating grocery stores and farmers markets across the state.
Fair Food Network also provides guidance and support for the program.